Wednesday, October 30, 2019
Global warming Essay Example | Topics and Well Written Essays - 1500 words - 2
Global warming - Essay Example The Earth is heating up and it will affect the crops. The rising of the sea level, the melting of icecaps and the global climatic changes are all the impacts of global warming. Global warming has influenced the business strategies as people try to reduce the greenhouse effect through efficient operations or energy conservations techniques. Regulations are imposed every other day to reduce the quantity of carbon dioxide and other gases emitted into the atmosphere. Nevertheless, it is argued that global warming presents new oppurtunities to businesses; it encourages innovation and creativity with the help of advanced technology. Global warming is believed to be destructive and expensive (Richman, 2007) but smart companies know which way the wind is blowing and how fast the ice is melting (Gunther, 2006). They find new ways to innovate, save energy, cut costs and reduce emissions. Insurers manage $26 trillion of assets of companies and are trying to influence the government to change po licies so that radical action can be taken to cut greenhouse gas emissions (Webber, 2002). Businesses have to evaluate the risks and analyze the oppurtunities that climate change has posed (Hagen, 2007). Stronger storms, prolonged droughts in some areas and heavy flooding or precipitation in other areas can adversely affect the immovable properties of businesses. The value of properties in coastal areas could decrease and they may be required to construct sturdier buildings that are more solid and resistant.
Monday, October 28, 2019
Important of Education Essay Example for Free
Important of Education Essay Education means considerably more than just teaching a student to read, write, and manipulate numbers. Computers, the Internet, and advanced electronic devices are becoming essential in everyday life and have changed the way information is gathered. How this new technology is utilized in the curriculum and managed by teachers will have an important role to play in widening the resource and knowledge base for all students. Technology affects the way teachers teach and students learn. To make the best use of information technology (IT), schools need a workable plan to fully integrate it into all aspects of the curriculum so students are taught how, why, and when to use technology to further enhance their learning. If a school does not have a clear plan of how and why it wishes to implement IT, then it runs the risk of wasting money. In schools today, nearly all classrooms have access to a computer. However, many schools mistake this as incorporating information technology into the curriculum. School staff need to research what IT is available and what would best serve the schools purpose, not simply purchase the latest equipment. There should be a policy stating how IT is going to assist pupils development and what teachers want pupils to achieve (Reksten, 2000). Staff members need to be clear about what they want IT to do for them before they can start incorporating it into their lessons. The only way information technology is going to be useful to schools is if all staff members are well-informed and fully supported. It is the principals responsibility, and should be part of the schools plan, to ensure that all staff are consulted about the changes, and that the change is carefully organised. Some teachers may be resistant, especially if they have not had much experience with computers, so training teachers is essential in implementing IT into the school curriculum. Staff members must feel involved in the process of acquiring technology, and in learning how to operate it, in order for them to increase their confidence in using IT as a curriculum tool. Teachers are only going to be able to incorporate IT into their lessons if they are competent users themselves (Reksten, 2000). In addition, teachers need to be aware that IT within the classroom is extremely flexible, but that they need to plan what purpose IT serves in each lesson. The skills a child learns are the important part of any lesson, and it is the same with technology. IT needs to be used and understood in all subjects in the same way as the ability to read is necessary for all subjects, and ââ¬Å"must be used across the curriculum, in the same way that a pen and pencil are used in most subject areasâ⬠(Ager, 2000, p. 15). The best way to plan the use of IT in the classroom is to approach it as simply a learning tool that is more advanced (and more exciting) than the traditional pen and paper. It is vitally important for students to be taught the strategies for using IT. Children also need to be fully informed about the capabilities of IT before being asked to use it. Pupils should be aware that the contexts in which they use IT will change, and they need to know what the appropriate use of IT is and what is not. Whilst it is important that children learn to use IT effectively, teachers must emphasise that IT is not always suitable. According to Apter (1968), the danger is that the ââ¬Å"computer dehumanizes people and inevitably leads them to act like machines themselvesâ⬠(p. 58). Teachers must make sure they plan to use variety in their lessons. Too much IT instruction may be just as harmful to a child as not enough. The usefulness of IT in the classroom, as with any learning tool, depends on the innovation and imagination of the teacher. It is imperative, though, that the implementation of IT into a school is carefully planned. The current information explosion makes it essential that IT be used extensively within the classroom so children know how to use IT appropriately and effectively. Teachers must, therefore, be fully informed about what kinds of IT are available and whether or not they are appropriate for classroom use. School boards and teachers must therefore ensure that all staff have a clear plan about what they want their students to achieve through IT. The appropriate incorporation of IT into the classroom will broaden the minds and skills of students, allowing them to be better prepared for further technological advances.
Saturday, October 26, 2019
William Shakespeares Richard III Essay -- William Shakespeare Richard
William Shakespeare's Richard III William Shakespeareââ¬â¢s characterization of Britainââ¬â¢s historical monarch Richard III, formerly Duke of Gloucester, is one of the most controversial in literature. To this day there are arguments upholding Richard IIIââ¬â¢s villainy and ascertaining his murder of the Princes in the tower, just as there are those who believe that he has been falsely represented by Shakespeareââ¬â¢s play and fight avidly to clear his name of any and all crimes. Because of the uncertainty surrounding his true character, Richard III is an intriguing personality to put into modern culture, which is exactly what Ian McKellen does in his rendition of the infamous ruler. However, McKellenââ¬â¢s portrayal of Richard III preserves the basic personality of Shakespeareââ¬â¢s character and continues the idea of Richard III as tyrant and murderer; there is no doubt that McKellen captures the bestial nature of Richard, but even though this main staple of the play is kept intact, there are oth er aspects of this adaptation that are not so true to Shakespeareââ¬â¢s vision. Overall, however, I believe that this is an honest modernization of a classic play, and that Shakespeare would have approved of most of the changes made, with only a few exceptions. The film adaptation of Richard III was relatively straight forward, and certain scenes were more clear on the screen than on the page, but there were several confusing episodes that detracted from an otherwise good rendition of Richard III. Without having read the book first, I feel that a viewer would have been totally lost during the opening scenes of destruction because there are no names given until ten minutes into the film, and even those are dropped rather casually. Because I have read... ... written play there is no such direction to let the audience know that Anne may not be aware of his full intentions or desires. It is entirely possible that when this play was performed in Shakespeareââ¬â¢s time this is exactly how the actor spoke his lines, but it is not clear one way or the other from the printed page. All in all, the film version of Richard III might be even more terrifying and brutal than the print version, because modern audiences will probably connect more with a visual image of atrocity rather than a purely written one. I believe that this is the power of Shakespeareââ¬â¢s workââ¬â it is powerful on paper, but still more powerful in performance. It is performance that lends his work its full potential, and as such the film of Richard III is true to the core argument of Shakespeareââ¬â¢s original text, illustrating the inner beast found in the soul of a man.
Thursday, October 24, 2019
New Criticism
New Criticism was a trend in literary theory that emphasized the predominance of the literary text: ââ¬Å"New Criticism was the dominant trend in English and American literary criticism in the mid twentieth century, from the 1920ââ¬â¢s to the early 1960ââ¬â¢s. Its adherents were emphatic in their advocacy of close reading and attention to texts themselves, and their rejection of criticism based on extra-textual sources, especially biography. At their best, New Critical readings were brilliant, articulately argued, and broad in scope, but sometimes they were idiosyncratic and moralisticâ⬠(Wikipedia). The emergence of New Criticism coincided with the reaction from literary studies to the nineteenth century philological tradition and its emphases on extra-literary phenomena and biographism. Essentially, the adherents of the New Criticism school were opposed to the interpretation of literary texts in light of the authorsââ¬â¢ lives, stating that the literary text is a self-sufficient entity and its significance is independent from reality in general. Also read: Absolute Statement Fallacy One of the aspects which is less known and discussed is that the main theses of the New Criticism school had many affinities with Prague Structuralist Circle which was developing at the same time. Such elements as the rejection of the extra-textual in the interpretation of literature or of the authorââ¬â¢s intention are to be encountered in the studies of the Prague structuralists too. The common denominator between the two schools ââ¬â and this explains the nature of their focus ââ¬â is Russian Formalism, which was developed in the early twentieth century and which had a very strong impact on the critical approaches of both schools. The main theorists of New Criticism were: John Crowe Ransom, Allen Tate, R.P. Blackmur, Robert Penn Warren, I.A. Richards, William Empsom, Cleanth Brooks, William Wimsatt, & Monroe Beardsley. It was the 1941 book by John Crowe Ransom ââ¬â New Criticism ââ¬â that formally constituted the diverse critics into a school in its own right. The New Critics were highly prolific and, although they are largely rejected today, their studies on literature became famous and a necessary reference in the history of literary criticism. Some of the most influential studies were: Brooksââ¬â¢ The Well Wrought Urn, Empsonââ¬â¢s Seven Types of Ambiguity, Brooks and Warrenââ¬â¢s Understanding Poetry, and Richardââ¬â¢s Practical Criticism or Monroe and Beardsleyââ¬â¢s essay ââ¬Å"The Intentional Fallacyâ⬠. The main elements of New Criticism were: NC sees the text as an autotelic (a word that was a NC fave) artifact; it is something autonomous, written for its own sake, unified (an aspect never fully fleshed out in any logical or coherent way by the NCs) in form, & independent of the writerââ¬â¢s life, intent, etc. In fact- 3 of the major tenets of NC were: 1) self-sufficiency: the poem should be independent of biography, historical content or effect on the readerââ¬â which were called the Intentional, Historical & Affective fallacies. 2) unity: the poem should be a coherent whole- a very traditional view, albeit limited. 3) complexity: thought to be the central element of poetry. NC believed it was the readerââ¬â¢s duty to seek this out in the art. Violations of these tenets were examples of the Intentional Fallacy- that the artistââ¬â¢s intent is the primary value of the art (Schneider, 1). In other words, proper criticism was to avoid the three main fallacies and focus solely on the text. Ironically, it was these main assumptions that were challenged by later schools of criticism such as Reader Response or New Historicism, which argued for the importance of readership and historicity in our understanding of literature. The primacy of the text in unveiling the meaning of literature signified that the New Critics posited a direct relationship between form and meaning. Their analyses of literary texts consisted mostly of in-depth formal and structural discussions of poetic language and devices. For instance, William Empsonââ¬â¢s Seven Types of Ambiguity focused solely on the semantic aspect of poetry, which he could grasp by an analysis of specific poetic devices such as paradox or metaphor. Many of the New Criticsââ¬â¢ statements took on an absolute value, consisting of formulations which resembled inviolable laws of literature. For example, Cleanth Brooksââ¬â¢ The Well-Wrought Urn starts with a definition of the relation between paradox and poetry as absolute: ââ¬Å"Few of us are prepared to accept the statement that the language of poetry is the language of paradoxâ⬠(Brooks, 3). Perhaps a wiser stance towards this matter ââ¬â especially when it comes to finding specificity in poetry ââ¬â might be to argue for a poetics of differences and a more relativistic point of view from which to contemplate paradox in the particular context of its use. These absolute and generalizing stances towards literature were seriously challenged by many critics as reductive, eclectic and deterministic. As other critics from Reception or New Historicism schools have shown, a trans-historical or reader-blind approach to literature cannot do justice to the literary work, nor can it account for its meaning because there is a permanent dialogue between literature and reality, the text and its reader and the textââ¬â¢s significance can be redefined in these encounters. Works Cited: Brooks, Cleanth. The Well-Wrought Urn. Studies in the Structure of Poetry. Harcourt,à à à à à à à à à à à à Brace and World, Inc., New York, 1947. ââ¬Å"New Criticismâ⬠. Wikipedia. 18.12.2006 . Schneider, Dan. ââ¬Å"New Criticism: Same Old Game Reduxâ⬠. On American Poetryà à Criticism & Other Dastardly ââ¬âIsms. 18.12.2006 http://www.cosmoetica.com/D20-DES14.htm. à à à Ã
Wednesday, October 23, 2019
Macyââ¬â¢s Private Label Case Study Essay
There are several private labels and several independent brand labels within Macyââ¬â¢s often amongst each other as a clever marketing technique. However what will attract customers to Macyââ¬â¢s is not the high priced brands but rather their private label brands that often closely mock the established brand style but for a much cheaper price point. People shopping at Macyââ¬â¢s are seeking a deal; otherwise they could shop at Nordstromââ¬â¢s for a pair of 150-dollar jeans so people often come for the private labels. Macyââ¬â¢s private labels are very clever because of their strategic placing which leads me to say that the private labels are more lucrative to the company than the major brands are. Starting with major brand DKNY which Macyââ¬â¢s sells their mission statement is, ââ¬Å"The mission of the Donna Karan Company, as a design driven company, is to represent the international pulse of New York in the design, marketing and delivery of a complete lifestyle system to a global customerâ⬠. DKNY is all about marketing to the New York style consumer who keeps up with East Coast styles and also runs on the more expensive side with a dress averaging around 200 dollars and jeans around 150 dollars. Although the brand is very trendy and made with quality materials one would expect at that price, it simply isnââ¬â¢t really the Macyââ¬â¢s target market. Macyââ¬â¢s consumer expects to shop for deals on the cheaper end as opposed to going to a competitor on the pricey side such as Nordstrom or Bloomingdales. However Macyââ¬â¢s is very strategic in the placing of this brand because itââ¬â¢s generally right next to their private label INC and that proves smart because someone who loves a 300-dollar dress from DKNY can walk over a few feet to INC and find one very similar for much, much less. INC is also urban inspired young contemporary clothing however at a much cheaper price point than the clothing at DKNY. The average price for a dress from the INC department at Macyââ¬â¢s costs from 70-100 dollars. Macyââ¬â¢s is very strategic in merchandising and generally will place INC directly next to brands such as DKNY so that when someone falls in love with that 300 dollar cocktail dress they can ask an associate for something similar and walk a few feet over to the INC department and get the same look for about 200 dollars less. This is smart because Macyââ¬â¢s typical consumer is on the lower end of the financial spectrum and they know people want expensive looks for less money. They use the name brands as bait and lure shoppers in to ultimately buy something from a similar private label, which consumers love because they feel like they are getting a great deal. The INC marketing strategy is very clever and brings in more money than their brand name labels. Overall, INC has the better marketing strategy between the two labels because although people value quality they will take a great deal even if it means sacrificing a bit of quality. The clothing is just as trendy and itââ¬â¢s what ultimately brings in Macyââ¬â¢s target market consumers because they are generally shopping for a great deal. This strategy of using brand names as bait has been the central reason for their success because their goal of maintaining reasonable price points for their customers is prevalent through their private label brands. Itââ¬â¢s similar to if you are at the grocery store and want a box of Lucky Charms for 4 dollars then next to it is the same cereal but the storeââ¬â¢s private label brand such as Kirkland for only 2 dollars. Itââ¬â¢ll taste just a little bit different but not enough to tell the difference off the bat. INC clearly isnââ¬â¢t the same quality of material as a 300-dollar DKNY dress; however at a glance no one can really tell if itââ¬â¢s DKNY or INC it just looks good and this is what matters to consumers at the end of the day. Macyââ¬â¢s should implement more private label brands because these are what make the sales for them. INC wins over DKNY because someone shopping at Macyââ¬â¢s is statistically proven due to finances to be more likely to buy a less expensive private label brand than the pricey brand name item.
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